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#BuiltForTheWild

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We make gear that helps you stay out longer, travel farther, and live harder.

Our Story: In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it throughout in the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis.
 
Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
 
Community Guidelines: We love to hear from our fans. However, any disrespectful, off-topic, or vulgar remarks will be removed at our discretion. A good rule of thumb is if you wouldn’t say it to your grandmother, you probably shouldn’t say it here.