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Founded in Redmond, WA. in late 1992, RIDE hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality, and "selling the dream." With a team of top pro and up-and-coming riders, a strong product line, a zealous ad campaign, and quite a bit of hard work, the first few years were a success.Image result for ride snowboards