“Once first, always first”
O’Neill is the world’s first surf brand with a mission to be the most authentic, progressive & distinctive name in the worlds of surf & snow. O'Neill's set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first-ever neoprene wetsuit and surf leash to the world's first stitchless boardshorts and range of groundbreaking wearable technologies, O'Neill's spirit of innovation will always drive the company forward.
“First in, last out”
O’Neill is mirrored in the histories of Jack O’Neill and of surfing itself. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill, the original surf brand that is sold in more than 47 countries and continues to be the number one wetsuit brand in the world, but he launched the whole notion of the surf industry. The wetsuit, the surf shop, the culture - they were all Jack.
“I just wanted to surf longer” - Jack O’Neill
The simple desire to surf longer drove Jack to what became the invention of the wetsuit. It was a simple yet groundbreaking idea. Let’s face it, Jack was an all-around superstar. Not only did he invent the wetsuit, but he blazed a trail on the snow too, bringing neoprene to the slopes in the 70’s and brightening up snowboarding action in the 80’s.
“Snow is just frozen water” - Jack O’Neill
Being famous for winter is as important to us as it is for summer. Seriously, when it is too cold to surf, what are you going to do? It’s always summer on the inside, said Jack. In other words, we constantly get more technical and innovative when it comes to all-weather fabric technologies. Just like the whole reason for the wetsuit (so we can surf longer), we are all about bringing that whole attitude to winter and staying on the slopes for as long as possible without freezing. Its mountain performance meets our Californian roots. Our outerwear collection is designed for the consumer that wants to ride more, by keeping you warm, dry, and looking on point no matter what the weather Gods throw your way.