Icebreaker was created by a 24-year-old Jeremy Moon. His aim was to provide garments for outdoor adventures with less reliance on petrochemical fibres, providing a more sustainable future for us - and the planet. But back then, synthetics were king, so convincing people was going to be far from easy.
Leading the industry we are the first company to ban the mulesing of sheep. This policy has now been widely adopted by the industry to champion animal welfare.
Merino based apparel is seducing wearers all over the world and we’re proud of the part we play in sharing the wonder and brilliance of the power of nature. Its beauty, resourcefulness and strength, are qualities we are committed to and humbled by constantly.
Our goal is to have all plastic-free materials by '23 and to continue our engagement with naturally progressive people driven to lead positive change.