Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. That obsession led him to start making his own products and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance. Our world has changed dramatically in the past three decades, but Giro has remained steadfastly committed to serving enthusiast riders. We are and always will be a product brand. We argue for weeks about the difference of less than a millimeter in a footwear last, of a head form or the chamfered edge of a vent. We are the brand that sweats the details.